This was an interesting collaboration between two photo crews for Dick’s Sporting Goods via Pentagram agency. Jay B Sauceda would handle the “beauty portraits” in studio, while Todd Langley had a completely separate producer+crew for location photos, running around downtown Austin. The concepts by Stu Taylor at Pentagram was to take real runners from around the country, with interesting stories, and photograph each of them looking victorious and sweaty (and sometimes dirty) just after their “race”. The photos were beautiful and gritty, appearing in the weekly ads and website. I hope this helped them sell a few more shoes!
Support by Crew: Lisa Gleeson (hair and makeup artist), Nick Cabrera (photo asst).