Oh how a simple project can turn into a whirlwind of casting and execution! I produced this project for Jay B Sauceda for Manage Engine an IT management solution company through the ad agency Marketing Matters. The task was simple, just groups of business people on white background, BUT the budget called for non-professional models. I reached out to local talent agencies to see if we could wrangle any pros, but a larger response came from my beautiful CraigsList posting. The casting day was wild! We had folks driving from as far as Dallas, and some total no-shows. In the end we had a nice group of solid talent that pulled it off wonderfully. Jay B coached the lesser experienced and we get great images.
Support by Crew: Lisa Gleeson (hair and makeup artist), and Hayden Spears (photo asst).