Fruit of the Loom Screenprint Designers – Jimmy Williams

Let me start by saying that Jimmy Williams is absolutely wonderful to work with. SFW ad agency (also based in Raleigh) hired Jimmy to direct and shoot a fresh campaign for Fruit of the Loom HD Cotton, their premium line of shirts in 4 cities: Bozeman MT, Montgomery AL, Elizabeth CO, and Reading PA. We brought with us 3 amazing crew members for camera, light, and grip expertise – together with the ad agency and client folks, we made a tremendous team! Within each market we had been connected with a screenprinting shop that loves the Fruit HD product and has a great story to tell. Also in each market, we supplemented our crew with talented locals – some of which I’ve already worked with and thoroughly enjoyed before! The interviews with the shop owners were colorful and heartwarming. Through all the b-roll captures of the printing process, I learned a lot about the screenprinting industry.

Crew
Traveling
: Jan Balster – DP, Phil Allison – Key Grip and Camera Assistant, Terry O’Deen – Gaffer

Bozeman, MT:
Amanda House – Wardrobe & Prop Stylist, Katie Minalga – Hair & Makeup Artist, Filmlites Equipment & Truck Rental, Andrew Chie – Grip, Brian Whitlock – Audio Tech.

Montgomery, AL:
(mostly Birmingham based)
Celine Russell – Wardrobe & Prop Stylist, Caitlyn Goebel – Stylist Assistant, Department Blue – Equipment & Truck Rental, Glenn Stegall – Grip, Jeremy Burns – Audio Tech

Elizabeth, CO:
(mostly Denver based)
Lighting Services Inc – Equipment & Truck Rental, Jesse Jaco – Grip, Dave Schaaf – Audio Tech

Reading, PA:
(Philly or NJ based)
Wendy Oswald Kinney – Wardrobe & Prop Stylist, Dawn Episcopo – Hair & Makeup Artist, Expressway Grip – Equipment & Truck Rental, John “Johnny Baum Baum” Baumgartner – Grip, Ben Wong – Audio Tech