This brief adventure took place in the Dallas area, beginning at the famous Possum Kingdom Lake and State Park. Photographer Demond Meek was chosen to shoot for Pure Fishing and specifically for Shakespeare Fishing Tackle via Dallas ad agency Moroch. Although Demond is located outside of TX, I connected with him through his Dallas rep agency Those 3 Reps, from previous work done on their watch.
We began with a very productive tech scout day at PK Lake, and the weather was phenomenal. Demond, our Creative Director, and myself buzzed around the lake in a small fishing boat and getting soaked with every bounce. We saw the massive cliffs of Hell’s Gate, and found perfect little nooks for each of the shots coming the next day. We had booked about a dozen models for each shoot day, making up perfect faux families. Well, we did have a couple real mother-daughters and father-sons on board. The second day was back in Dallas at Lake Grapevine, the best city lake I’ve seen in a while! Weather was looking rough for day 2, but we got a lot done after a late start.
Here are a few favorite shots:
And Behind the Scenes:
Crew:
Mari Hidalgo Wardrobe Stylist, Joe Lacerte Photo Assistant, Dustin Doskocil Photo Assistant, Buffalo Casting, BOLT Productions Grip Rental Equipment