This one started out as a nail-biter! We weren’t sure if the weather was going to cooperate, but thankfully we got some stellar days for Jonathan Chapman to come shoot in one of his favorite cities, Austin TX. The creatives over at Pacific Cycle, aka Schwinn Bicycles, requested a new series of photos and videos to be shot for a mass marketing campaign. We had the pleasure of partnering with some familiar faces from the previous shoot in San Diego CA; my favorite, technical specialist Ron! Our location scout found us some incredible neighborhoods, including my own, plus some really gorgeous parks. Casting was a breeze to find cute kids, but got challenging when we needed them to be really good bike riders too. We hit two big markets: Hispanic and Caucasian. Images can be seen online and in any stores that sell Schwinn bikes and gear.
Here are some visuals for you!
Behind the scenes:
Crew: Ray Tsang DP / Video Asst, John Fontana First Assistant, Chris Worlow Digital Tech, Jason Griego Photo Assistant, Bonnie Markel Wardrobe & Prop Stylist, Olivia Caminiti Prop Stylist Asst, Lisa Gleeson Hair & Makeup Artist, Marcel Meyer Location Scout, Cast Station John Williams + Karmen Leech Casting Agent, Texas Grip Equipment Rental + Sprinter, FoodHeads Catering, Austin Basecamp Motorhome