To be honest, I don’t even know how to start this story, but here’s a go at it. This was absolutely the wildest ride I’ve had on ANY photo shoot. Early this year, in January, I started the estimating process with Chris Crisman Photography in Philadelphia to create 4 miraculously wonderful fantastic advertisements for the City of San Antonio’s Convention & Visitors Bureau. The concepts were being developed by the famous Rob Story of Proof Advertising here in Austin. The ads looked surreal and like nothing I’ve ever helped to create before. Chris Crisman was the perfect candidate for the project, and I would help him coordinate over 100 elements throughout the course of this six month project. The camera system we used would create files large enough for high-definition print as big as the side of a bus. One of the intentions was for these ads to be installed at the San Antonio Airport as giant murals, so we needed to be ready. By April 8th, we began our first round of captures. Just a few of the places and people we captured were: fields of bluebonnet flowers, the San Antonio convention center, Seaworld penguins and killer whales, parks & bicyclists, the Mercado square at sunrise, and of course the Texas countryside. We started with as many background plate elements as we could access, for layering more than 50 additional images per ad, on top of. Chris Crisman hired the most extremely talented post-production retoucher that blew the minds of everyone as it all came together. As of September 19th, the first ad in the series has gone live in Texas Monthly magazine and online with interactive features at: http://unforgettablesa.com/
Here is the first of four ads we produced. Absolutely breathtaking in oversized print.
There will be three more rolling out later this year. Stay tuned 😉
Behind the scenes images, as usual:
Support by a truly fantastic crew:
Robert Luessen (Digi Tech), Bonnie Markel (Prop & Wardrobe Stylist), Alyssa Garcia (Hair & Makeup Artist), Jared Castaldi (Photo Asst), Evan Prince (Photo Asst), Robert Amador (Photo Asst), Austin Basecamp (Motorhome).