Here is the close of a three part campaign with Initio Advertising and Jonathan Chapman. We now bring it close to home into the Twin Cities, finding some iconic locations and spaces that are familiar to us city-folks. We bounced around the metro area to capture a few more seniors being amazing and impressive as they enjoy their healthcare under UCare, an independent nonprofit health plan providing health coverage and services to more than 250,000 members in Minnesota and western Wisconsin.
The same awesome crew to finish the project: Ashlee Ellert (Hair/Makeup/Wardrobe), John Fontana (DigiTech), Eric Schleicher (Assistant)
