William Clark asked me to produce a fun local shoot for Target through the ad agency AKQA based in San Francisco. The fabulous team from AKQA was very professional and had great ideas and concepts for William to shoot. Our upcoming celebrity guest was the one and only Scary Mommy, Jill Smokler, who was an absolute delight to have. Jill was up for anything we asked her to do, no matter how silly or repetitive. This was my first professional project that entailed a mixture of both video and photography simultaneously. It’s quite amazing what can be done with the most recent models of DSLR cameras now. On crew we had Cindy Warner styling wardrobe and props, Andrea Holton of Moore Creative beautifully covering make up and hair, Ben John photo assisting, Jeremy Wilker as Digi Tech, Cathy Christensen taking care of alterations and tailoring, and local Patrick Schaefer on audio capture. And as usual, Orbit Studios knows how to treat a gang like us. I had a great time. Looking forward to working again with many of these talented folks!
