Toyota Tacoma – Ashton Rodgers

After Ashton Rodgers and I had already been on two shoots for Gulf States Toyota Corolla and for Rav4, this time we’re still behind the creatives at MMB580, but this shoot was a lot larger! The unique part about this shoot is that the lovely and wonderful producer Nicole Lloyd began all production, up until when she decided that having her baby was far more important that this advertisement (imagine that!). After Nicole handed off the project to me, I took off running to continue the production with the same momentum that she began.

We scouted and chose some really great locations and models. In the equipment lineup, we had Tacoma, Tundra, Highlander, and Sienna! Each of them spotless and beautiful. Day one had the pickups in forest scenes, and day two we split between a farmer’s garden and a soccer field playground park combo. All the props and accessories really took a lot of effort to get it just right, but I think we really nailed it!

Take a look!

Crew:
Photographer – Ashton Rodgers, Executive Producer – Nicole Lloyd, Production Coordinator – Lindsey Sully, Production Assistant – Matthew Stout, Location Scout – Marcel Meyer, Location Assistant on Set – Zach Heine Casting – Michael Druck, Digital Tech – Chris Worlow, 1st Assistant – Robert Amador, 2nd Assistant – Jason Griego, Lead Wardrobe – Amy Tran Assistant Wardrobe – Lily Walker, Hair & Makeup – Tara Cooper, Lead Props – Mark Carter, Assistant Props – Chuck Voelter, Assistant Props – Amy Barber, Catering / Craft – Max Fathom, Motorhome – Austin Base Camp, Car Prep – Jeff Milburn & Richard Copus, Production Supplies – Texas Grip