Ferguson in Newport News VA – Jimmy Williams

Since our last shoot went so well, Jimmy Williams asked me back for another fun project. This time we’re heading to Virginia to shoot some fresh videos and stills for the newest Showroom by Ferguson. They sell and inspire high end designer Bath, Kitchen & Lighting fixtures. Jimmy had worked with the marketing department within Ferguson in the past, so we had a huge head start on expectations and workflow. The models all worked out great, total pros in their region, each supplied by Directions USA modeling agency. The goal was to show off many different angles on the wide variety of offerings. Jimmy and I built a crew from familiar core members and supplemented with talented locals, which made for a killer team. Bonus item: I had James River oysters as my very first oyster experience!

Crew: Jan Balster – DP, Phil Allison – Lead Assistant, Matt Hedt – Gaffer, Elie Rossetti-Serraino – Wardrobe Stylist, Andrea Cobb – Lead Stylist Assistant, Jon-Eric Johnson – Photo Assistant, Debbie Hanson – Stylist Assistant, Emily Hudspeth – Hair Makeup Artist, Victoria Lopez – Hair Makeup Assistant, Josh Cross – Key Grip with New Deal Production Services, Matt Haycox – Grip, Travis McGuire – Grip, Jarrod Russell – AC