Hormel REV – Neil DaCosta

I got a call from Neil DaCosta‘s rep out in Portland for a shoot back in Austin, MINNESOTA!! How clever of them. Home to Hormel Foods, Austin MN has a community of families that know, love, and are employed the brand. We partnered with the Austin High School where a small group of enthusiastic students had been working with Hormel to create a new kind of snack, high in protein and flavor, yet portable for on-the-go convenience. The product is now called REV Wraps and can be found in stores everywhere. The ad concepts came from BBDO Proximity agency in Minneapolis, and Neil‘s style was the perfect fit for the job. I extended my trip for a few days to help celebrate my father’s 60th birthday. What a trip!

Here’s a couple images from Neil DaCosta:
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And a few Behind the Scenes by me:
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Support by: Rene Rattler (Hair & Makeup Stylist with Wardrobe assistance), and Peter Bischoff (Photo Asst).