I had the pleasure of working yet another job with Jay B Sauceda here in Austin. I’ve had the most repeat jobs with him since I’ve been in TX. This round we attack a fun/cute ad for Sierra Mist of Pepsico via the local agency LatinWorks. It was a dual language venture meant for the hispanic market but appealing to all, boasting about the REAL sugar featured in Sierra Mist Natural. I’ll admit, it’s good! We scouted a few parks, historic buildings, and urban areas to find the perfect place. We ended up on Auditorium Shores at Town Lake, and made the scene just beautiful. Our Stylist, Lauren Smith Ford found some wonderful dresses and busted her buns to find all the combinations of funky shoes we wanted. In the end, the ad looks like the concept, but WAY better. I love it. You can now see the ad on billboards and bus stops scattered across Los Angeles, Dallas, and Houston. Let me know if you spot one!
Crew: Lauren Smith Ford (wardrobe stylist), Hayden Spears (photo asst), Evan Prince (photo asst), and Andrew Loehman (digi tech).
Copyright Jay B Sauceda Photography
Copyright Jay B Sauceda Photography
Behind the scenes photo courtesy Lauren Smith Ford
Los Angeles installation photo courtesy Apryl Electra
Even appearing on the Wonderful Machine Tearsheet page! Alongside Kimberly Davis and Andrew Pogue.