Humana Vitality Wellness – Tim Hale

It’s no secret, Austin TX is gorgeous in March and April. Tim Hale came in from southern California to get some Austin love. The scenery here gets green early, and looks geographically “neutral”, which a lot of clients enjoy. The shoot was targeting the Hispanic market for Humana Vitality, a wellness company that aims to help you stay motivated to be healthy and reach your fitness goals. Agency direction came from Marc Pepin at RAPP in New York, and our very own Rene Gardner at LatinWorks here in Austin. We scoured the city for really great faces, pretty locations, and turned out some fantastic images for two VERY full days.

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Support by a HUGE and wonderful crew: Amy Maner (Prop Stylist), Lauren Smith Ford (Wardrobe Stylist), Lisa Gleeson (Hair / Make Up Artist), Katie Volk (Wardrobe Assistant), Tim Harman (Prop Asst), Evan Prince (Photo Asst), Jared Mechaber (Photo Asst LA), Christopher (DigiTech LA), Roy Castillo (Production Assistant), Bob Crain (Location Scout), Austin Basecamp (Motorhome), and Rookie the Blonde Labrador Retriever with agentBEAST.